Polar Skate Co. è un marchio svedese, fondato nel 2011 da Pontus Alv, illustratore e skater professionista, con l’aiuto del co-fondatore Stefan Narancic. Il brand rende omaggio alla cultura skate degli anni ’90 accompagnata da un mix di arte, musica e fotografia, grafiche semplici e raffinate per tavole da skate e capi d’abbigliamento di alta qualità curati in ogni dettaglio.

Polar is the brain child of Pontus Alv. Pontus is a professional skateboarder but much more than that he has spent his life mastering different skateboarding related skills, creating amazing videos like “The Strongest Of The Strange and “In Search Of The Miraculous”. These cemented his following. Starting a company was an obvious progression and he has given it his all. It started in 2011 and the operation is run from Malmö. As one of the most distinguished skate clothing brands on the scene each collection is driven by art, culture and Alv’s personal taste.