Former Merchandise è un brand di abbigliamento fondato tra la fine del 2016 e l’inizio del 2017 da Craig Anderson, Dane Reynolds, Austyn Gillette e Dylan Rieder, 100% rider owned. Dopo anni passati a rappresentare grandi aziende in cui non si rappresentavano, Dane, Craig e Austyn uniscono le loro forze per creare un brand loro, immagine del loro stile e della loro personalità. Dietro di loro, nessuna grande corporation, nessuna campagna pubblicitaria, niente grandi budget, solo surf, skateboard e una grande quantità di stile. Tutto questo è Former, pensato con la volontà di creare, progettare e produrre esattamente ciò che il team vuole indossare.

Former Merchandise is a clothing brand founded by Craig Anderson, Dane Reynolds, Austyn Gillette & Dylan Rieder. Therefore it’s 100% Rider Owned. Born in late 2016/early 2017, Former is an apparel brand that has worked to harness the creativity of four of the most influential board riders of our generation. After years of being at the disposal of large, disconnected companies, Dane, Craig, and Austyn are out to create the brand they want to ride for, and the clothes they want to wear. No big corporations, no grinch worthy ad campaigns, just hardcore surfing and skateboarding with a big dose of style. That’s the Former clothing brand. Former has a simple mission of creating, designing and producing exactly what the team wants to wear. Luckily the Former Merchandise has a great sense of style.

ANDREW JAMES PETERS “PLEASE DON’T FORGET THIS” BOOK

60,00
By Andrew James Peters Hardcover book featuring photographs of Austyn Gillette and Jake Anderson from the making of Former’s “Audible

CRUX TEE FORMER

17,00
100% RING SPUN COTTON SOFT WASHED GARMENT DYED FABRIC SET-IN RIB NECKBAND

FORMER COLOURLESS T-SHIRT

19,00
Former Colourless T-Shirt in White 100% ring spun cotton Soft washed garment dyed fabric

FORMER MEMOIR JACKET – TEAL

49,00
-Il modello è alto 175 cm e indossa una taglia M  

MICRO TEE FORMER

17,00
100% RING SPUN COTTON SOFT WASHED GARMENT DYED FABRIC SET-IN RIB NECKBAND